Tourists may not always keep environmentally responsible behaviours. They may not understand the local waste sorting system, often because of language barriers, or just not care that much about their waste as they are not in their home country.
“Do not leave your waste unattended” was the slogan of the tourist information campaign carried out in summer 2019 on BLUEISLANDS' 9 Mediterranean partner islands and featured on a local newspaper in Marseille, France.
The campaign aimed to raise awareness about the importance of not abandoning waste in the environment and sorting it properly, as well as informing about the consequences of irresponsible behaviours.
Informative materials were displayed and distributed at tourist offices and other strategic points such as hotels. This was combined with the placement of additional bins for separate waste collection and the distribution of reusable mugs, straws, flasks and shopping bags.